“It’s Elementary, My Dear Watson.”
It doesn’t take Sherlock Holmes to uncover what makes your customers tick. But it does require some detective work and deductive reasoning.
We use a proven 3-step process that provides a framework that’s personalized based on your project’s unique needs. The result is well-written product descriptions that improve your search engine rankings and turn browsers into buyers.
Our Product Description Process
1) Discover
Present us with your evidence and we’ll fill in the gaps. The objective is to gain insight into the task at hand:
- What you want to achieve
- Who your clients are
- What you need from us
This fact-finding mission can be as simple as a short phone call or as involved as a few meetings. We’ll ask you tons of questions during this discovery process.
2) Define
After we’ve gathered the clues, we’ll introduce a blueprint that outlines your strategy.
This Statement of Work (SOW) includes a project summary, plus a description of deliverables and a schedule of timelines and milestones. It’ll also recap how we’ll work together.
3) Develop & Deliver
We’ll formulate a few initial product descriptions for your review and feedback. Once you’re happy, we’ll get to work on the rest.
Your product descriptions will be delivered based on your approved schedule, so you can roll them out on a weekly or monthly basis. If you need changes or edits, just let us know.